![]() Can you imagine a world where you couldn’t curl up on your couch eating Doritos and cottage cheese and simply click a link on your iPad to learn everything about David Hasselhoff? I had to wait a week until my Mom drove me to the library just to figure out that a clepsydra was a water clock. In 7th grade I was asked to write a report on clepsydras. In a world previously governed by the Dewey Decimal System, Google was a goddamned miracle. Apple hired the designer of WebOS’s notification system a year ago in May, and that’s good news because there’s a ever-growing mountain of evidence that notifications are a big deal.Īt the tail end of Web 1.0, Google busily indexed the entire web for us and gave us a reliable, useful, and easy way to find content. the entire point of an elegant notification system is that you miss nothing.Īn elegant notification system and application will come to iOS - likely this week. It implies that you’re going to miss something important while you stare at your iPhone, i.e. The Microsoft ad while entertaining is ultimately confusing and contradictory. The ads’ strange reasoning ignores the idea that iPhone users might be glued to their phones not due to the fact that they didn’t know something occurred, but because the phone is so damned useful. An early Microsoft Windows Phone ad implies a strategic notifications deficiency by showing users glued to their iPhones… because of the platform’s alleged inability to give users aggregate, at-a-glance updates. ![]() ![]() In an otherwise elegant and well-integrated operating system, the notifications user interface in iOS 4.x feels like a wart - a tacked-on afterthought that offers a bare minimum of usefulness.Ĭompetitors have jumped all over this weakness.
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